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Marketing Manager

Please see Special Instructions for more details.

Applicants are asked to submit samples of your professional work. A link to your on-line portfolio of work is preferred.

Posting Details

Position Information

Job Title Marketing Manager
Job Summary

Reporting to the Director of Marketing and Communications, the Marketing Manager will assist with planning and executing the marketing, creative and editorial activities at Spelman College. The purpose of the position is to support the director in executing the College’s brand strategy by creating compelling marketing materials and ensuring brand consistency and accuracy across departments and divisions. In collaboration with campus partners, writers, editors and communications professionals, the Marketing Manager will manage and contribute to the production of College marketing vehicles, including academic, admissions, presidential and institutional advancement materials.

Essential Duties and Responsibilities

• Maximizes marketing opportunities through collaboration with campus and communications partners to develop and execute integrated plans;
• Works proactively with clients and vendors inside and outside the College to identify and address marketing and communications needs and opportunities;
• Assists with introducing/reinforcing the Spelman brand to the internal community and communicating the brand promises throughout the campus;
• Aggressively investigates and takes advantage of emerging technologies and new trends in marketing [i.e. podcasts], as well as utilizes established communications tools/vehicles while adhering to the College’s brand guidelines;
• Manages the development and production of College publications (i.e. Faculty Excellence at Spelman College and Research Day publications), including researching and writing articles, editing and proofing, photography, videography, graphic design and printing;
• Coordinates and provides editorial services around the development, creation and implementation of special projects and collaterals requested by campus divisions, departments, programs and initiatives;
• Leads digital asset management, including photos, videos and documents;
• Serves in a leadership role in the campus marketing work group comprised of campus partners;
• Supports the director in developing and executing advertising strategies;
• Maintains a positive image and reputation for the College by communicating about programs, accomplishments, positions and/or points of view to internal and external audiences;
• Assists with the coordination of special events/activities and represents the College in the absence of the director;
• Works with graphic designers, photographers, videographers, web developers, copywriters, editors and vendors to enhance publications, media relations, digital communications, marketing, branding and other strategic communications.

Required Qualifications

Bachelor’s degree required. A minimum of four years of direct experience in marketing, print production, writing, editing or other communication functions, as well as the ability to write and edit on deadline.

This position requires problem-solving skills and the ability to make decisions and recommendations that involve the production of marketing collateral and raising the visibility of the College through various communication activities. Also identifies and guides the work of appropriate vendors (writers, editors, designers, photographers and videographers) and works with campus partners to produce collateral that stays within their budgets and promotes their initiatives while ensuring Spelman brand consistency. Collaborates with communications colleagues to develop, execute and maximize marketing plans.

The position requires exceptional oral and written communication skills and highly developed analytical, critical thinking and problem-solving skills. The incumbent must have a professional demeanor and the ability to apply creative vision, as well as a solid knowledge and understanding of the editorial, publishing, public relations and marketing processes. Independent judgment is necessary to plan, prioritize and organize a diversified workload with attention to detail. Work requires fact-finding and compilation skills, plus ability to perform a variety of tasks simultaneously, most times with little supervision.

Excellent interpersonal and verbal communication skills and the ability to work well in a team environment are essential as the position will interact with many departments and divisions, including administrative and faculty-led groups. The Marketing Manager must be able to speak effectively before groups of employees, students, alumnae, other College constituents and the public.

The position requires the ability to execute marketing through emerging publishing tools/vehicles, as well as advanced level computer skills using the Microsoft Office Suite (Word, Excel, PowerPoint). Must be able to generate spreadsheets, graphs, and Power Point presentations.

Incumbent must have outstanding proofing and editing skills in addition to being able to read, analyze, and interpret documents, and develop articles for publication, routine reports, procedure manuals and business correspondence (memos, letters and emails).

Preferred Qualifications

A background in higher education is preferred though not necessary.

Familiarity with social media tools/vehicles is preferred, as is experience with Google analytics, email systems and a variety of electronic communication tools.

Certifications, Licenses, Restrictions
Physical Demands
Shift Days
% Travel Required 0%
Full Time/Part Time Full Time
FLSA Exempt
Number of Vacancies 1
Anticipated Candidate Start Date
Position End Date (if temporary)

Posting Detail Information

Posting Number SC0064P
Posting Open Date 01/08/2018
Posting Closing Date
Open Until Filled Yes
Special Instructions to Applicants

Applicants are asked to submit samples of your professional work. A link to your on-line portfolio of work is preferred.

EEO Statement

Spelman College is an EEO/Minority/Female/Disabled/Veteran/Title IX Employer and we participate in E-Verify. We are a smoke-free campus.

Supplemental Questions

Required fields are indicated with an asterisk (*).

Documents Needed To Apply

Required Documents
  1. Resume
  2. Cover Letter
Optional Documents
  1. Letter of Recommendation